The importance of having a business coach

It can be lonely at the top when you’re running your own business. As the owner manager, the buck stops with you and that can result in all the pressures of financial management, people management, strategy and business performance ending up on your shoulders.

To ease this pressure, it’s helpful to have a business coach. A coach can look at your business objectively as an outsider, will act as a professional shoulder to lean on, and can help you to focus on and enhance your business ideas, strategy and longer-term tactics as an owner.

What a business coach can bring to the table

If you want to get the best from your business, you need to get the best from yourself, as the owner. A business coach helps you to work on your own progression, but by doing so also partners with you to improve the future path of your business ventures.

For example, having a good adviser and coach:

• Allows you to get an independent viewpoint – when you’ve been running a business for several years, it can be hard to see the company in an objective light. A business adviser comes to your business model afresh, and helps you to step outside the day-to-day operations and see the company from the outside in. This is incredibly helpful when looking for improvement areas or new opportunities.
• Helps you to spot the key issues in your business – with the help of an independent adviser, you’re far more likely to spot the flaws in your business model, and the areas where you – the owner – need to work on your own management skills. By highlighting the problems, you can start the process of overcoming these issues and moving forward.
• Provides business planning and strategy – a key reason for working with a business coach is to improve and polish your planning and strategic skills. Drawing on your coach’s experience, you will learn the benefits of proper business planning and how to utilise these skills to draw up a more robust plan for the future of the company.
• Assists with goal-setting and targets – you can’t draw up a workable business plan if you haven’t outlined the key goals of your business. Working with an adviser helps you to narrow down your goals, set proper targets and create more momentum and drive in the company. With a clear set of targets for you and your team to get behind, it’s easier to understand your business purpose and measure your performance against these goals and targets.
• Provides you with a mentor – working on your business is important, but working on your own skills and wellbeing is equally as important. A coach can act as both a mentor, sounding board and confidant, something that’s incredibly valuable when you’re alone at the top. Being able to share your worries and ambitions with a coach helps you to take care of your own mental health and wellbeing – all of which is good for both you and the business as a whole. When you’re less stressed, you’re a better leader, decision-maker and boss, so there’s an undeniable benefit to working closely with your trusted coach.

Talk to us about business coaching

If you want to reach your true potential as an entrepreneur and business owner, we’d strongly advise working with a trusted business coach.

Business coaching helps you review, analyse and enhance your business strategy, while mentoring programme you as a business entrepreneur.